Yom Kippur and Disconnect of Technology

Campaign Pushing Yom Kippur As Device-Free Day

08/31/2010

(JTA) — A new campaign is promoting Yom Kippur as a day to disconnect from technology.

Offlining, Inc. is the brainchild of advertising and public relations CEOs Eric Yaverbaum and Mark DiMassimo, self-professed children of the Silicon Revolution who launched http://www.offlininginc.com just before Father’s Day in June urging dads to put down their mobile devices, turn off the TV and spend time with their families.

Now they are urging all Americans, Jewish or not, to do the same on Sept. 18.

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