Western Asia

Crafting Israel's Image

07/28/2009 - 20:00
Staff Writer

With the appointment of a new Israeli tourism minister, a debate is taking shape about how best to market the Jewish state.

David Saranga: Branding’s a beach.

Israel Posts Pope Status Updates

05/12/2009 - 20:00
Staff Writer

As Pope Benedict XVI paid his first official visit to the Jewish state, the Consulate General of Israel in New York launched a Facebook application geared particularly toward Christian audiences, which employs photographs and multiple-choice quiz questions to test users’ knowledge of Israel. Through “Holy Land Trivia: From Creation to Creativity,” the Consulate hopes to expose people to Israel’s historical gems, from the Temple Mount in Jerusalem to the Bahai Gardens in Haifa and the Bauhaus arc

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