Tower Heist

You're No One Till Somebody Tweets You: Happening Hashtags

On the day last month that Apple released its newest iPhone, tweets using the hashtag #iPhone5 – the device people were expecting rather than the 4S – were coming so fast and furious that you could barely read one tweet before it was pushed down the Twitter or TweetDeck screen by the next entries.

When Gilad Shalit, a short while later, was released from Hamas captivity, there was also a steady stream of tweets, though far fewer per hour. There's no question that this simple form of communication has become a way to see what's hot and what's not.

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