Teva

New Brand, But Still Green

10/25/2011
Associate Editor

Even diehard “reduce, reuse and recycle” proponents have to get something new occasionally.

Just before Rosh HaShanah, the 18-year-old beacon of Jewish environmentalism, the Teva Learning Center, acquired a new website, new logo and new name: Teva Learning Alliance. A few weeks later, it became one of 50 nonprofits included in the seventh annual Slingshot: Resource Guide for Jewish Innovation.

Nili Simhai, Teva Learning Alliance’s co-director, says community could use “deeper rootedness in Jewish ecological literacy.”
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