Hurricane Sandy was the first major U.S. storm of the Twitter era. Like so many others, I was following the storm using social media, including Facebook and Twitter updates. Worried about friends in the East Coast, I tried to gauge just how devastating this act of nature was going to be.
One thing I noticed was that synagogues and temples along the Eastern corridor were using new media communication efforts to keep their membership informed about the storm, the cancellation of schools and programs, and to offer help to those in need (both during and after the storm).
As a rabbi who is a social mediaologist, I find myself consulting a lot of synagogues and Jewish nonprofits on their social media strategy. The leaders of these institutions all recognize that they require a social media strategy, but the plan for how it will be implemented varies greatly.
In my last year of rabbinical school, I had an interesting conversation with a rabbi of a large congregation. He told me that he had put his foot down and refused to let his congregation create a synagogue-wide email LISTSERV. His rationale? This forum would be used by the membership to complain about the synagogue and the rabbi.
Applaud Mobile creates iPhone apps specifically for Jewish organizations like synagogues, temples and Jewish schools. I recently reviewed the app it created for the Solomon Schechter Day School in Newton, Massachusetts. Tamir and Marcia Borensztajn, active lay leaders in their community and parents at SSDS, came up with the Applaud Mobile app.