You could say it all started in 1967, when one of Howard Bernstein’s daughters got married.
“I insisted we serve Israeli wine,” the Chicago businessman and founder of the Buy Israel Goods website said. He had visited Israel as a tourist and in his position as an investment banker to the food industry and was searching for ways to help the Jewish state.
“It doesn’t cost any more to buy Israeli products, and they are superior products in most cases,” he said.
In a few short decades, the country has developed a reputation for quality products, from sandals to chocolates.
N.Y. Jewish Week Staff Report
In the 19th century, industry in what became the state of Israel consisted mainly of small workshops that made farm implements. Today, the country manufactures everything from drugs to lasers to shoes, and the closest thing to farm implements are complex drip irrigation systems.
Efforts to combat delegitimization of Israel send ‘economic, psychological and political’ messages.
Stewart Ain N.Y. Jewish Week
From boycott to “buycott.”
In the latest effort to counter continuing efforts to delegitimize Israel on the world stage, a Buy Israel Week campaign will be held here Nov. 28 through Dec. 4 featuring discount coupons from more than 100 local merchants as well as from Israeli retailers themselves.
Warren E. Buffett is the second-richest person in the country (after Microsoft’s Bill Gates), and when he purchased an Israeli-based stock not long ago, investors throughout the world sat up and took notice. It was Buffett’s first major investment outside the U.S. Up to that point, he would always say that he could always find good stocks just in this country.
Then the Sage of Omaha’s company, Berkshire Hathaway, paid $4 billion for an 80 percent share of Iscar Metalworking, and he said at the time that he was looking for other low-priced jewels.