Buy Israel Week

You could say it all started in 1967, when one of Howard Bernstein’s daughters got married.

“I insisted we serve Israeli wine,” the Chicago businessman and founder of the Buy Israel Goods website said. He had visited Israel  as a tourist and in his position as an investment banker to the food industry and was searching for ways to help the Jewish state.

“It doesn’t cost any more to buy Israeli products, and they are superior products in most cases,” he said.

As Israeli wines win medal after medal in international competitions, their entry into the mainstream fine-wine market is hardly news anymore.

And yet, says Gary Landsman, director of marketing for the importer Royal Wine Corp., Israeli wines are lately reaching new benchmarks.

Not every American Jew can move to Israel.

Not every American Jew can visit Israel. And even if you do go on a trip or mission to Israel, you do that maybe once a year, maybe once in a lifetime.

But what every American Jew can do, every day of the year, is Buy Israel.

If you eat food, drink wine, like jewelry, use cosmetics, wear clothes, need medications, enjoy flowers, are looking to beautify your home, are shopping for a gift for a friend, you can Buy Israel.