SodaStream Fires Palestinian Employees In Ramadan Fast Dispute

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Jerusalem — The SodaStream company reportedly fired 60 Palestinian employees from its West Bank plant over a dispute on breaking the Ramadan fast.

SodaStream Store In Britain Shuts After Two Years Of Weekly Protests

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An Israeli-owned store in England that sold replacement parts for SodaStream closed after two years of weekly boycott protests.

Report: Starbucks To Buy 10 Percent Stake In SodaStream

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JERUSALEM  — Starbucks is in advanced talks to buy 10 percent of Israeli home soda machine company SodaStream, an Israeli business daily reported.

Boycott Fears Bubbling Over Amid SodaStream Controversy

Israelis warn of snowball of boycotts that could harm economic stability.

Israel Correspondent
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Maale Adumim, West Bank — Just a few weeks after signing on actress Scarlett Johansson as its brand ambassador, Israeli fizzy-drink maker SodaStream has become a lightning rod in the debate about efforts to impose an economic boycott against Israel.

The entrance to the SodaStream factory in Maale Adumim. Credit: Joshua Mitnick/JW

ScarJo And SodaStream

The seltzer gizmo company's Yonah Lloyd calls out the BDS agenda.

Jewish Week Correspondent
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ScarJo shills for SodaStream, despite BDS screams. Photo courtesy SodaStream

Johannson Splits With Oxfam Over ‘Fundamental’ Differences On BDS

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Actress Scarlett Johansson has ended her relationship with Oxfam, saying she and the humanitarian organization have “a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement.”

SodaStream CEO Daniel Birnbaum announces Scarlett Johansson as the company’s global brand ambassador. Mike Coppola/Getty Images

Super Bowl Ad For West Bank Manufacturer Spurs Boycott Calls

Staff Writer

SodaStream, an Israeli maker of devices that carbonate beverages with a manufacturing plant in the West Bank settlement of Maale Adumim, plans to run a TV commercial during Sunday’s Super Bowl, prompting calls for a boycott of the product by the Interfaith Boycott Coalition.

SodaStream has a factory in the West Bank. Fotolia

BDS Eyes SodaStream Ad Buy

West Bank-based company, a maker of home soda machines, buys Super Bowl ad.


SodaStream's purchase of a Super Bowl commercial has the BDS movement in the U.S. saying it will step up its campaign against the Israeli firm.

Soda Stream, the maker of home soda machines, will pay about $3.5 million for a 30-second spot for the game. The company reportedly had net earnings of $27.5 million in 2011, according to The Associated Press.

The U.S. boycott, divestment and sanctions movement said it will step up its opposition to SodaStream in light of the Super Bowl ad buy.

Madonna performing during last year's Super Bowl; the game is often the year's most-watched television production. Getty Images
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