Tel Aviv — SodaStream, the Israeli at-home seltzer machine company, announced last week that it would be closing its West Bank factory and moving the facility’s operations to southern Israel next year. Here’s what you need to know about SodaStream, the controversy that has bubbled up in its midst and what the actress Scarlett Johansson has to do with it.
Israelis warn of snowball of boycotts that could harm economic stability.
Maale Adumim, West Bank — Just a few weeks after signing on actress Scarlett Johansson as its brand ambassador, Israeli fizzy-drink maker SodaStream has become a lightning rod in the debate about efforts to impose an economic boycott against Israel.
Actress Scarlett Johansson has ended her relationship with Oxfam, saying she and the humanitarian organization have “a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement.”
SodaStream, an Israeli maker of devices that carbonate beverages with a manufacturing plant in the West Bank settlement of Maale Adumim, plans to run a TV commercial during Sunday’s Super Bowl, prompting calls for a boycott of the product by the Interfaith Boycott Coalition.