sociology of religion

Marketing God

01/21/2011
Special to the Jewish Week

My youngest son, who is a senior in the Abraham Joshua Heschel High School in Manhattan, is studying economics for the first time, and he’s finding it fascinating.

His teacher is introducing the basics of marketing, and the dynamics that drive the consumer market. Each student has been assigned to focus on a particular product, and assess how the advertising for that product has shaped the marketplace’s opinion of it, and, of course, sales.

Rabbi Gerald C. Skolnik
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