Shena Iyengar

Getting to No: How to Refuse a Request

01/05/2012
jewish Week Online Columnist

When Columbia Business School professor Sheena Iyengar, author of The Art of Choosing, tried to order a cup of green tea with sugar in Japan, she never expected to have her simple request refused. The waiter’s explanation? “We don’t put sugar in green tea.” Iyengar respectfully remarked that she understood that the while the Japanese don’t put sugar in their green tea, in her native India, green tea is often enjoyed sweet. Once again, the waited told her no.

Deborah Grayson Riegel
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