When Columbia Business School professor Sheena Iyengar, author of The Art of Choosing, tried to order a cup of green tea with sugar in Japan, she never expected to have her simple request refused. The waiter’s explanation? “We don’t put sugar in green tea.” Iyengar respectfully remarked that she understood that the while the Japanese don’t put sugar in their green tea, in her native India, green tea is often enjoyed sweet. Once again, the waited told her no.
Young Families, Singles Flocking to Upper East Side; ‘The Memory Is In Their Taste Buds’: The Lure of Sephardic Food; Safra Synagogue Rabbi’s Growing Empire; Sephardic And Egalitarian at B’nai Jeshurun; Giving Voice to Sephardic Music.