A Meeting Of Educational Minds

An interview with the heads of the new BJENY-SAJES as they reframe a vision for the agency.
Associate Editor
08/16/2010 - 20:00

When it takes seven syllables just to say your organization’s acronym, let alone its full name, you know you have a marketing problem.

Which is why finding a new moniker and “re-branding” are among the top priorities of BJENY-SAJES, the merger of New York’s two central agencies for Jewish education: the 100-year-old Board of Jewish Education of Greater New York and the relatively youthful Suffolk Association for Jewish Education Services.

Robert Sherman and Deborah Friedman are in charge of BJENY-SAJES rebranding and restructuring.
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