An interview with the heads of the new BJENY-SAJES
as they reframe a vision for the agency.
When it takes seven syllables just to say your organization’s acronym, let alone its full name, you know you have a marketing problem.
Which is why finding a new moniker and “re-branding” are among the top priorities of BJENY-SAJES, the merger of New York’s two central agencies for Jewish education: the 100-year-old Board of Jewish Education of Greater New York and the relatively youthful Suffolk Association for Jewish Education Services.
Young Families, Singles Flocking to Upper East Side; ‘The Memory Is In Their Taste Buds’: The Lure of Sephardic Food; Safra Synagogue Rabbi’s Growing Empire; Sephardic And Egalitarian at B’nai Jeshurun; Giving Voice to Sephardic Music.