Readership: 80% read last 4 issues 74 minutes spent reading each issue 9.5 average years subscribing
Education: 79.9 % have graduated college 50.9% hold masters and doctoral degrees
Home Ownership: 82% own residence $676,500 average value of primary residence 9.4 % planning to move in next 12 months 18.1 % own a second vacation residence
Financial: $191,900 average household income $120,800 median household income 6 average number of stock transactions a year 25% own bonds 42% own Money Market funds 63% own stock $1,436,000 average net worth $845,000 median net worth 43% use private banks/ private banking at large financial institution
Travel: 22% took a cruise last 3 years 67% took a foreign trip last 3 years
Other: 84% own cell phone 20% plan to change cellular phone providers in next 12 months 78% own/use personal computer 2 visits to area museums, average month 2 theatre visits, average month
According to: Mediamark Research Inc., (MRI) profile of subscribers, July 2004
