Nivea

Nivea’s Omission Gets Under Skin Of Israel Advocates

08/09/2011
Staff Writer

Israel is back in the Middle East this week — for users of Nivea skincare products.

Within days of an international campaign that protested Israel’s absence from the German-based firm’s promotional website, Israel appeared last week in the Middle East listing, among more than a dozen other countries and the “Palestine Territories.”

Following international criticism, the Nivea skincare firm added Israel to its website.
Syndicate content