Nivea

Nivea’s Omission Gets Under Skin Of Israel Advocates

08/08/2011 - 20:00
Staff Writer

Israel is back in the Middle East this week — for users of Nivea skincare products.

Within days of an international campaign that protested Israel’s absence from the German-based firm’s promotional website, Israel appeared last week in the Middle East listing, among more than a dozen other countries and the “Palestine Territories.”

Following international criticism, the Nivea skincare firm added Israel to its website.
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