Major new report reveals that affluent young Jews are still committed to Jewish causes, and want a 'seat at the table.'
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In a major new report on “next-gen” Jewish giving whose findings are likely to produce a collective sigh of relief among nervous communal professionals, young Jews of means appear seriously committed to donating to Jewish causes. And they are often moved to do so by a strong sense of Jewish and secular values passed down from their families.
For more than ten years now, Birthright Israel has succeeded in enhancing young people's Jewish identities and increasing their attachment to Israel. Like it or not, Birthright has been a silver bullet, the “it” brand in NextGen engagement, and the expectations have never been higher. Does Birthright Israel have the leadership in place to meet this new challenge?