SodaStream's purchase of a Super Bowl commercial has the BDS movement in the U.S. saying it will step up its campaign against the Israeli firm.

Soda Stream, the maker of home soda machines, will pay about $3.5 million for a 30-second spot for the game. The company reportedly had net earnings of $27.5 million in 2011, according to The Associated Press.

The U.S. boycott, divestment and sanctions movement said it will step up its opposition to SodaStream in light of the Super Bowl ad buy.

The highest planning committee of Israel's Civil Administration has submitted a plan to build 3,000 apartments in a controversial area outside of Jerusalem.

On Tuesday, the committee confirmed that it would now hear objections to the proposed construction in the E1 corridor connecting Jerusalem to the large Maale Adumim settlement, an area which the Palestinians say is necessary to keep the borders of a Palestinian state contiguous.