Israeli and Jewish aid officials are denying an Israeli TV report alleging that Ethiopian immigrant women have been coerced into taking contraceptive shots.

The report, which aired Saturday night on Israeli Educational Television, charged that coercive contraception is behind a 50 percent decline in the Ethiopian birth rate in Israel over the last decade.

SodaStream's purchase of a Super Bowl commercial has the BDS movement in the U.S. saying it will step up its campaign against the Israeli firm.

Soda Stream, the maker of home soda machines, will pay about $3.5 million for a 30-second spot for the game. The company reportedly had net earnings of $27.5 million in 2011, according to The Associated Press.

The U.S. boycott, divestment and sanctions movement said it will step up its opposition to SodaStream in light of the Super Bowl ad buy.