Modest dress

Modest Chic Now Grabbing Market Share

Demand for stylish modest clothing seen on the rise.

08/24/2010
Israel Correspondent

Jerusalem — When Sharon Hymans, a 33-year-old resident of Beit Shemesh, about half-way between Jerusalem and Tel Aviv, goes swimming, she does so in a swimsuit that allows her to swim while maintaining religious modesty.

The suit, by HydroChic, an Israeli manufacturer of modest swim- and sportswear, is attractive but not revealing, and exactly what Hymans, an Orthodox Jew who immigrated to Israel from England five years ago, was looking for.

Israel- and New York-based HydroChic is one of several manufact urers of modest swimwear and activewear worldwide.
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