Much ink has already been spilled on the ill-fated ad campaign launched by Israel’s Ministry of Absorption, aimed at convincing Israelis living here in the United States to return to Israel. I’m afraid I’m going to spill a little more.
Hat tip to Jeffrey Goldberg and The Jewish Channel for bringing to our attention a series of scare-tactic commercials the Israeli government's Ministry of Absorption is running to encourage Israeli Jews in the U.S. to return home — before it’s too late.
By too late, I mean before they start dating clueless Americans (Jewish or otherwise) who don’t “understand” Israeli holidays like Yom HaZikaron, the day of remembrance, and before they start having children who call them “Daddy” instead of “Abba” and talk about Christmas instead of Chanukah.
To my delight, Goldberg, who can always be relied upon for an astute analysis but has not previously, to the best of my knowledge, had much to say about intermarriage, noted in his discussion of the Israeli government’s $790,000 ad campaign, that while his views are “complicated,” intermarriage “can also be understood as an opportunity.”