Ministry of Absorption

Thoughts On That Israeli Ad Campaign

12/08/2011
Jewish Week Online Columnist

 

Much ink has already been spilled on the ill-fated ad campaign launched by Israel’s Ministry of Absorption, aimed at convincing Israelis living here in the United States to return to Israel. I’m afraid I’m going to spill a little more.

Rabbi Gerald C. Skolnik is the spiritual leader of the Forest Hills Jewish Center in Queens.

Israel To Ex-Pats: Come Home Before Your Kids Start Celebrating Xmas

Hat tip to Jeffrey Goldberg and The Jewish Channel for bringing to our attention a series of scare-tactic commercials the Israeli government's Ministry of Absorption is running to encourage Israeli Jews in the U.S. to return home — before it’s too late.

By too late, I mean before they start dating clueless Americans (Jewish or otherwise) who don’t “understand” Israeli holidays like Yom HaZikaron, the day of remembrance, and before they start having children who call them “Daddy” instead of “Abba” and talk about Christmas instead of Chanukah.

To my delight, Goldberg, who can always be relied upon for an astute analysis but has not previously, to the best of my knowledge, had much to say about intermarriage, noted in his discussion of the Israeli government’s $790,000 ad campaign, that while his views are “complicated,” intermarriage “can also be understood as an opportunity.”

Israeli Population in U.S. Surges, but Exact Figures Hard to Determine

12/23/2010
JTA

SAN FRANCISCO (JTA) – The number of Israelis living in the United States grew by about 30 percent over the past decade, according to newly released U.S. Census Bureau figures.

Some 140,323 people living in the United States today were born in Israel, up from 109,720 in 2000. Of the Israelis living here, 90,179 have U.S. citizenship and 50,144 do not.

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