Maxwell House Haggadah

Passover Goes Retro With Maxwell House Haggadah

03/31/2015 - 20:00
Staff Writer

If Maxwell House makes you think of matzah and Manischewitz rather than a cup of Joe, you’re not alone. And it’s with this demographic in mind that the 92nd Street Y is launching its “Manischewitz, Maxwell House and Memories” seder this year.

Cover of a Maxwell House Haggadah, circa 1940s. Courtesy of 92Y

Good To The Last Dayenu

Iconic Maxwell House Haggadah gets a modern makeover.
03/21/2011 - 20:00
Staff Writer

In 5771, the “King” was overthrown.

As part of a revolution in both linguistics and religious practice, the Maxwell House Haggadah, a staple of countless Jewish homes on Passover for 80 years, has been given a modern makeover. The new version, which was distributed in stores nationwide last week, drops the familiar phrase “King of the universe” in blessings, in favor of the gender-neutral “Monarch.”

New cover, new contents: Revised Maxwell House Haggadah is available for seders next month.
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