As a rabbi who is a social mediaologist, I find myself consulting a lot of synagogues and Jewish nonprofits on their social media strategy. The leaders of these institutions all recognize that they require a social media strategy, but the plan for how it will be implemented varies greatly.
As Social Media has become more popular over the past few years, an emerging field of study and consulting has emerged. All of a sudden everyone is a social media maven. The youngest employee (or intern) at law offices, accounting firms, medical practices, restaurants and non-profit organizations suddenly become the in-house social media experts charged with the task of creating Facebook pages and keeping them updated.
My youngest son, who is a senior in the Abraham Joshua Heschel High School in Manhattan, is studying economics for the first time, and he’s finding it fascinating.
His teacher is introducing the basics of marketing, and the dynamics that drive the consumer market. Each student has been assigned to focus on a particular product, and assess how the advertising for that product has shaped the marketplace’s opinion of it, and, of course, sales.
Email is like a cat. I don't know if it has nine lives, but people still use this form of communication even though it's been pronounced dead many times in recent years.
The general consensus among experts in online communication is that social media is killing the medium of email. Just as companies and organizations are getting pretty good at making their email newsletters look professional, it seems that more people are rendering email as the means of communication from a bygone era (sorry ConstantContact.com!).