West Bank-based company, a maker of home soda machines, buys Super Bowl ad.
SodaStream's purchase of a Super Bowl commercial has the BDS movement in the U.S. saying it will step up its campaign against the Israeli firm.
Soda Stream, the maker of home soda machines, will pay about $3.5 million for a 30-second spot for the game. The company reportedly had net earnings of $27.5 million in 2011, according to The Associated Press.
The U.S. boycott, divestment and sanctions movement said it will step up its opposition to SodaStream in light of the Super Bowl ad buy.
Pop sensation Madonna will host the opening show of her latest concert tour, “MDNA,” in Tel Aviv this Thursday. The show reportedly cost about NIS 15 million to put together, and the stage at Ramat Gan Stadium will hold about 35,000 people. American television host Conan O’Brien is reportedly visiting Israel especially to cover the show.
Haaretz reports that about 600 staffers will make up the production team, with 350 of those coming to Israel with the singer from the U.S this week.
Palestinians are bankrupt and demoralized — yet politics and intifadas have lost their appeal.
Jerusalem — Just as he does every day, on March 30 Mahmoud Abu Sneineh trimmed succulent pieces of lamb off a vertical spit, wrapped them in a fresh pita brushed with tehina, and served the shwarma to hungry customers lined up at his eatery in east Jerusalem.
(JTA) -- The Los Angeles-based Kabbalah Centre is under investigation by the Internal Revenue Service's criminal division.
The probe reportedly also involves two charities that are connected with Madonna, the nonprofit center’s most high-profile celebrity supporter. The Los Angeles Times reported that the Internal Revenue Service is looking into whether funds were diverted for the personal use of the Berg family, which has run the Kabbalah Centre for more than 40 years.