iwpa

Marketing Israeli Wine To The American Masses

The newly formed Israeli Wine Producer’s Association is trying to do just that.

Special To The Jewish Week
02/28/2013

Not long ago, kosher wine sales in America were dominated by wines from California, New York and France, but in the last decade wines from Israel have become dominant in the kosher wine sector. Walk into almost any wine shop with a kosher section, and you will likely see a selection of mostly Israeli wines. Indeed, for many consumers, “Israeli wine” has become synonymous with “kosher wine” — and Joshua Greenstein wants to change that.

Joshua Greenstein
Syndicate content