GrapeVine

That Noise Is ‘Big Data’ Knocking

With federation and foundation funding, GrapeVine aims to build a communal database.

Special To The Jewish Week
11/13/2012

Think about the average Jewish organization’s database of contacts for a moment. What percent are either one-time participants or one-time donors? Seventy percent? Eighty percent? More? In most of the 800 nonprofit organizations we’ve worked with, these individuals who have dropped off radar screen constitute the vast majority of names in their database.

So what happened to these people?

Sacha Litman: Trying to prevent Jews from leaking out of the pipeline.
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