Gaetano Donizetti’s L’Elisir d’Amore

Jewish Business Ethics: Proper Marketing and Selling

04/24/2013
Jewish Week Online Columnist

There is a famous business concept called caveat emptor (buyer beware). In secular society, as long as a seller does not blatantly lie or actively conceal a defect, it is the full responsibility of the buyer to exercise due diligence and to inspect what is being purchased. Jewish law takes a totally different approach: It is presumed that no defects or problems exist in a product or property if they are not disclosed explicitly by the seller.

Rabbi Shmuly Yanklowitz
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