06/18/14
Web Editor
Kosher Trucks Catching Up

'Sandwich Factory,' serving schwarma, brings fleet to five.

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The Sandwich Factory is NYC's newest kosher food truck. Courtesy of Great Kosher Restaurants Magazine
The Sandwich Factory is NYC's newest kosher food truck. Courtesy of Great Kosher Restaurants Magazine

A new kosher food truck has joined the small fleet of five similarly-certified mobile restaurants roaming the streets of New York.

The Sandwich Factory, serving shwarma, schnitzer and burgers and certified by the KOF-K, will have a grand opening on Monday, June 23 at which it will serve free food until it’s run out, said owner Reuven Ben Yossef.

The truck is the latest extension of a family business, said Ben Yossef, who’s from Ashdod, in Israel. The family owns three restaurants there and also has business interests in Spain, China and Georgia, part of the former Soviet Union.

“I come from this business, we own the same restaurant in Israel,” he said. “I’m 40 years old; I’m doing shwarma since I’m 5 years old.”

To be sure, the first kosher food truck was a pushcart, yet in New York City, home to the once pushcart-covered Lower East Side, kosher trucks are in a sharp minority among the total of about 100 trucks in the city.

“The food truck industry has been around for decades, but only in the past five years has it been booming, which I attribute to the Food Network,” said Elan Kornblum, publisher of "Great Kosher Restaurants Magazine" and other trade publications, alluding to such programs as "The Great Food Truck Race." 

Still, kosher trucks have really come on in the past couple of years, points out Kornblum. Taim opened in 2012; Grill on Wheels in 2013 and in addition to the Sandwich Factory, Schnitzi also opened this year. The first one, Moishe’s Falafel, was way ahead of the curve, Kornblum said; it’s been around at least a decade.

The latest entrant in the race is the Ben Yossef family’s way to enter the American market, and they plan to open more food trucks and, eventually, brick and mortar restaurants as well, Ben Yossef said.

The truck will park 52nd Street between Seventh and Sixth Avenues.

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Last Update:

06/23/2014 - 20:41

Comments

The food wasn't free, and they don't have their hechsher yet

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