Dr. Mehmet Oz sat down to talk with JTA on the Tel Aviv coast last week, but what he really wanted to do was go to the beach. Oz, the surgeon and well-known TV personality, was in Israel for the first time and had a packed itinerary. He traversed the country from the Red Sea to the Golan, lectured Israeli physicians in a northern Israeli hospital and met with Prime Minister Benjamin Netanyahu.
Marcella Rosen, a veteran of the advertising business and longtime activist in Jewish community and political circles here, has combined those interests in recent years. Her focus is on combatting anti-Israel propaganda. In 2010 she founded Untold News, an independent news service that “spread[s] the positive message of Israeli invention and humanitarian acts to Americans.” Untold News publicizes Israel’s accomplishments in science technology, medicine and business.
Jack Hidary, a successful technology CEO who co-founded Dice.com, a website for job seekers, has, at the 11th hour, launched a bid for mayor of New York City as an independent. A graduate of the Yeshivah of Flatbush, Hidary, 45, said he believes New Yorkers want a mayor who is not tied down to special interests. He is single and lives in Manhattan.
She may currently live on the Upper East Side, but Simone Weichselbaum, 31, remains a Brooklyn girl. Raised in Williamsburg and Crown Heights by her Ashkenazi Jewish dad (who freelances for The Jewish Week) and Jamaican mom, Weichselbaum, a Park East Day School grad (she formally converted to Judaism at age 7), covers Brooklyn for the Daily News.
Ido Aharoni, Israel’s consul general in New York, has long been an innovator and proponent of “Brand Israel” campaigns to emphasize the positive technological, medical and scientific achievements of the Jewish state rather than focus on the political conflict. He served as consul for media and public affairs in New York from 2001 to 2005, and later led a similar rebranding project at the foreign ministry in Jerusalem.