Buy Israel Week
Tue, 11/08/2011

We don’t dwell in Israel, but we sure dwell on it. We gloat. (Nobel Prizes!) We kvetch (Sabras!). We worry. (Flotillas!) Most of us are probably convinced that we can’t do much more than think about Israel, beyond writing a check, say, or boarding a plane every once in a while. But there is something more we can do. We can buy Israel.

There are those who work to undermine Israel’s right to exist. One of ways they do it is by boycotting Israeli products. You counteract this movement when you buy Israel, and urge others to do the same. Not everyone can shape decisions made at the United Nations or on Capitol Hill, but anyone can make a conscious decision to support the state when shopping.

This will be particularly easy later this month during Buy Israel Week (Nov. 28-Dec. 4), when merchants across the country will offer deals on Israeli products to buyers who download coupons from the Buy Israel website (www.buyisraelweek.com).

The Jewish Week is proud to be a partner in this initiative, which we hope is just the beginning of a new, more powerful wave of support for the state through its exports: its apparel and edibles and cosmetics. The country is home to several world-leading brands. Consumers need make no sacrifices in terms of quality in order to support Israel with their wallet.

So let’s treat ourselves to Israel. It is that something more we can do, and it has the advantage of something we can do on an almost daily basis: more often than writing a check, although maybe not as often as worrying.

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Comments

There used to be "778" strawberry preserves imported from Israel. They were wonderful! I haven't seen them for years. If anyone knows what supermarket or other in Manhattan sells them, please let me know.

Great for the US but hear in the UK we have nothing like this and we really have to search for Israeli goods in the normal supermarkets

If you're outside a major metropolitan area, or prefer to buy Israeli products online for any other reason, please see http://www.broaderview.org/shopping. Additional submissions and suggestions very welcome.

We are thrilled that the Jewish Week is promoting Buy Israel Week and drawing attention to the many consumer products available in the NY area. Serving Israeli wines at your table, community events and synagogue dinners would be terrific; giving gifts "made in Israel" makes an important statement. Investing in an Israeli company to enable them to enter the US market would be fantastic. Explore ways that you can support Israel's economy and creation of jobs in the US and Israel.

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