DLD Tel Aviv

Tel Aviv City Hall Turns Into Giant Tetris Game

Headnote: 

The interactive game is part of a promotion drive for an upcoming tech conference

08/31/2016 - 16:38
Editorial Intern

Tel Aviv has dedicated a lot of time, money and effort recently to establish its reputation as Israel’s cool, young, hipster location. The latest gem of a publicity stunt by its marketing team comes straight from the childhood toy-box of every young adult. The side of the city hall facing Kikar Rabin, which is often lit up to show solidarity in the aftermath of global tragedies or for events such as Tel Aviv Pride, has been turned into a giant, fully interactive game of tetris.

Tel Aviv City Hall has been turned into an interactive game of tetris. Courtesy of Guy Yehiely.

Heady Times For Israeli Tech

But sounding a warning, one leading entrepreneur says, ‘This feels like a bubble.’
10/22/2013 - 20:00
Israel Correspondent

Tel Aviv — For several days last week, the world of high-tech seemed to take over Tel Aviv, as hundreds of foreign investors, executives and journalists descended on the city to mingle and size up Israel’s overflowing scene of start-ups and innovators.

An Israeli scientist demonstrates that a robot using artificial intelligence can dance. Joshua Mitnick
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