The Covenant Foundation's executive director Harlene Appelman has apparently taught a new term to the founder of Darim Online, Lisa Coltin (@lisacoltin). The term is The Positive Deviant and learning that term has led Lisa to blog about another interesting term that techies are throwing around these days: "The Accidental Techie". Here's what Lisa posted on the Darim blog, JewPoint0:
Quite often I get asked to consult synagogues on their Web presence. The first thing I do is take a look at their current Web site and try to determine in which year it was created. I can usually tell its production date within a few years based on several factors. I then explain what a Web site should do today. After I explain its function, I let them know that the look of the site matters less today than its functionality. Today's Web site needs to be an extension of the community the synagogue is trying to create (or in some cases, has already created).