'The Profit' star Marcus Lemonis mulls investing in Crumbs Bakery, but plan isn't fully baked yet.
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Fear not, kosher cupcake lovers — there is still hope.
Marcus Lemonis, star of CNBC’s “The Profit,” has agreed to finance the cupcake chain that abruptly closed its doors this week, the New York Times DealBook reported. Currently, he is outlining a new strategy that will expand Crumbs’ offerings beyond cupcakes.