New Hope for Crumbs Kosher Cupcakes

'The Profit' star Marcus Lemonis mulls investing in Crumbs Bakery, but plan isn't fully baked yet.

Staff Writer
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Fear not, kosher cupcake lovers — there is still hope.

Marcus Lemonis, star of CNBC’s “The Profit,” has agreed to finance the cupcake chain that abruptly closed its doors this week, the New York Times DealBook reported. Currently, he is outlining a new strategy that will expand Crumbs’ offerings beyond cupcakes.

The cupcake king might be coming back. Via

'Crumbs' Cupcakes To Close All Doors

A kibbutz-inspired baked goods empire fails, telling arriving workers to go home.

Jewish Week Correspondent
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After several weeks of public financial difficulty, Crumbs Cupcakes has announced that by the end of Monday they would permanently close all of their locations.

The end of an era. Michael Datikash
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Hard Times Hit Jewish Cupcake Empire

Accountants sound a warning; new management is closing stores.

Staff Writer
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Things are not looking hot for the Jewish-owned, kosher-certified cupcake giant Crumbs Bake Shop Inc. Crain’s New York reported that the company, owned by Jewish Upper West Siders Mia and Jason Bauer, recently disclosed that its auditors, Rothstein Kass, may no longer consider the former cupcake king a “going concern.” That’s investment jargon for possibly going out of business.

That’s the way the cookie and the cupcake crumble. Wikimedia Commons
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