Craig Mintz

The Business of Being Jewish

With lessons in marketing strategies and discussions about Israel, BBYO’s Manhattan summer internship program combines career skills and Judaism.

08/27/2008
Editorial Intern

They could have been sitting by the pool or shopping at the mall, but 67 high school students from across the country were in Midtown on a sweltering late-July day working on business plans for mock restaurants and Laundromat businesses they were trying to get off the ground.
Like contestants on “The Apprentice,” they were trying to impress a discerning panel of judges, this one from a Baruch College entrepreneurial center addressing considerations like target demographics, marketing strategies and expenses such as salaries, insurance, utilities and upkeep.

Business and pleasure: Members of BBYO group in front of the Metropolitan Museum.
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