As a rabbi who is a social mediaologist, I find myself consulting a lot of synagogues and Jewish nonprofits on their social media strategy. The leaders of these institutions all recognize that they require a social media strategy, but the plan for how it will be implemented varies greatly.
This past Sunday, the president of New York University issued a mass e-mail apology to students and staff. The day after Yom Kippur might sound like a sensible day for issuing apologies, but the question is whether John Sexton actually needed to make a Mea Culpa.
Email is like a cat. I don't know if it has nine lives, but people still use this form of communication even though it's been pronounced dead many times in recent years.
The general consensus among experts in online communication is that social media is killing the medium of email. Just as companies and organizations are getting pretty good at making their email newsletters look professional, it seems that more people are rendering email as the means of communication from a bygone era (sorry ConstantContact.com!).