As a rabbi who is a social mediaologist, I find myself consulting a lot of synagogues and Jewish nonprofits on their social media strategy. The leaders of these institutions all recognize that they require a social media strategy, but the plan for how it will be implemented varies greatly.
In my last year of rabbinical school, I had an interesting conversation with a rabbi of a large congregation. He told me that he had put his foot down and refused to let his congregation create a synagogue-wide email LISTSERV. His rationale? This forum would be used by the membership to complain about the synagogue and the rabbi.
Applaud Mobile creates iPhone apps specifically for Jewish organizations like synagogues, temples and Jewish schools. I recently reviewed the app it created for the Solomon Schechter Day School in Newton, Massachusetts. Tamir and Marcia Borensztajn, active lay leaders in their community and parents at SSDS, came up with the Applaud Mobile app.
Quite often I get asked to consult synagogues on their Web presence. The first thing I do is take a look at their current Web site and try to determine in which year it was created. I can usually tell its production date within a few years based on several factors. I then explain what a Web site should do today. After I explain its function, I let them know that the look of the site matters less today than its functionality. Today's Web site needs to be an extension of the community the synagogue is trying to create (or in some cases, has already created).