A young rabbi walked into one of Michael Gershkovich’s kosher restaurants on the Upper West Side a few weeks ago, asked for the owner, then began a sales pitch.
The rabbi was selling not a product, but an idea — a new form of free kosher supervision that certifies not ritual standards, but compliance with the Torah’s brand of ethics.
Gershkovich, a Culinary Institute of America-trained chef who owns Mike’s Bistro and Mike’s Pizzeria & Italian Restaurant, was convinced.
THE JEWISH WEEK
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