In his first post-Birthright trip, ‘Momo’ Lifshitz shells out $250,000 to get across his ‘raise your children Jewish’ message. Is it selling?
Tel Aviv — Tucked into the rocky thickets of Mount Carmel in northern Israel, 43 American 20-somethings gathered in a hotel conference room to play a simple game — using their bodies as place markers, they lined up across the room according to how important they found dating Jews, and Jews alone.
At first, only four people stood on the “date Jews” side of the room. But when the question changed to marriage, four soon grew to 15. And when marriage changed to raising children Jewish, a good 15 more shuffled over.