Jonathan Loew

No Religious Strings Attached

04/01/2005
Staff Writer

On Purim eve, as Jews across the city attended megillah readings and costume parties, about 80 Jewish young professionals — dressed in business attire — gathered at the American Jewish Committee headquarters for PR Bootcamp for Israel, a teach-in sandwiched between a sushi dinner and a dance party. Michael Shannon, a conservative public relations guru and an Evangelical Christian, was the drill sergeant of sorts, instructing attendees about how to make a case for Israel to their non-Jewish friends.

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