Joanne Odes

The Summer Of Their Discontent?

Special To The Jewish Week
03/20/2009

A combination of lower airfares and a variety of incentive deals for cash-strapped foreign tourists has most probably saved the Israeli hotel industry from one of the worst Passover seasons in recent memory.

But the extra effort to lure foreign tourists to Israeli hotels for nine- and 10-day holiday packages, which like Sukkot account for a significant portion of annual profits, seems to have come at the expense of marketing the annual summer excursions.

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