Jason Saft

A Jewcy Chanukah

11/29/2002
Staff Writer
Demographers struggling to calculate the nation's Jewish population may get some help from a group of New Yorkers out to market Jewishness as a hip lifestyle: complete with wardrobe.   

Jewish Identity, To a 'T'

08/29/2003
Staff Writer
Want to create an instant community? Just add cotton. That's what one San Francisco-based entrepreneur says she's doing with a line of T-shirts silk-screened with the slogans "Yo Semite" (a play on the national park's name) and "Jews for Jeter": in support of the Yankees' star shortstop. Undeniably clever, the shirts ($15 to $20) are "no joke" to their designer, Sarah Lepton, 30.
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