Erez Safar

Reclaiming The Keffiyah?

01/28/2010

Miffed that the keffiyah, the draped checkered headscarf worn by Yasir Arafat and often identified with the Palestinian cause, has become a “must-have” for many fashionistas?

Concerned that even the most humungous Jewish star around one’s neck can’t compete in the ethnic pride department?
If so, check out the “Israeli Keffiyeh,” the brainchild of New Yorker Bernard Chertok. Chertok’s company, Dveykus, manufactures “JewCentric” T-shirts aimed at promoting Jewish pride.

The Israeli Keffiyeh: Scarf with “star” power.
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