In the March 5 edition of The Jewish Week, Rabbi Avi Shafran, director of public affairs for Agudath Israel of America, is quoted in two separate articles.
The first instance is in Jonathan Mark’s “The Edge Of Town” column, “Sympathy for the Devil?” Rabbi Shafran is quoted regarding the case of a brutal murderer condemned to death in Florida for his “heinous” crime but who was a “sincere baal teshuvah” who managed to ignite support from certain right-wing Orthodox organizations like the Agudah.
A PR expert on the Goldstone report, Haiti and what Israel should learn about controlling its message.
Special To The Jewish Week
In October of 1982, seven people in Chicago died under what at first seemed mysterious circumstances but quickly became linked to cyanide-laced Tylenol that had been placed on drugstore shelves. At the time Tylenol had a whopping 37 percent share of the painkiller market.
I mention it now, in the context of public relations for Israel, because the Tylenol Crisis, as it is called in the industry, is universally considered a benchmark case to study in terms of response to the kind of negative public relations that could have forced the company to fold.