It had big-money marketing written all over it. Every detail in the Soho gallery space was futuristically sleek and designed to impress the New Yorkers who, the company hoped, would be sold on shelling out $2,499 to get their DNA tested for 18 disease predispositions — but only after they enjoyed fresh pomegranate juice or a “Navitini,” a cocktail created for the occasion.
Munching on healthy hors d’hoevres, several dozen people milled among the computer monitors showing Navigenics videos of happy customers.
Monday, March 9th, 2009
James Besser in Washington
Update: The Insider apparently wasn’t inside enough; also present at the White House stem cell signing was Rabbi Steve Gutow, executive director of the Jewish Council for Public Affairs (JCPA)
The Jewish community from right to left was represented at Monday’s White House ceremony marking President Barack Obama’s executive order rescinding his predecessors strict limits on stem cell research.