A few Jews were hanging around Los Angeles’ City Hall, a can in their hands, asking for money the other day.
You’ll soon be able to see their appeal on TV.
Marlee Matlin, Jonathan Silverman and three other actors made their pitch as part of “Live Generously,” an advertising campaign coordinated by United Jewish Communities.
After 10 years of helping volunteers who made calls during UJA-Federation's annual Super Sunday event, Avery Goro, 15, of Oceanside, L.I., took to the phones himself last Sunday.
"I made about 50 calls and raised about $2,000," he said with obvious pride. "In one call, I got a $500 pledge. I was surprised and said, 'Thank you very much.'"
Times really must be changing; this week I received a fundraising call from the local Jewish Federation on their “Super Sunday.”
Why the big deal, you ask? In 22 years of reporting for Jewish newspapers – with my name in synagogue directories and bulletins, with public appearances and ties to local community leaders – this is the first fundraising call I’ve ever received from a local Jewish group.