Johnson & Johnson

Israel And The Tylenol Scare Of ‘82

A PR expert on the Goldstone report, Haiti and what Israel should learn about controlling its message.

01/28/2010
Special To The Jewish Week

In October of 1982, seven people in Chicago died under what at first seemed mysterious circumstances but quickly became linked to cyanide-laced Tylenol that had been placed on drugstore shelves. At the time Tylenol had a whopping 37 percent share of the painkiller market.

I mention it now, in the context of public relations for Israel, because the Tylenol Crisis, as it is called in the industry, is universally considered a benchmark case to study in terms of response to the kind of negative public relations that could have forced the company to fold.

Syndicate content