Observing that more and more grandparents are quietly paying their grandchildren's Jewish day school tuition, UJA-Federation has announced a program under which grandparents can underwrite not only their grandchild's Jewish education but those of other youngsters: at no additional cost.
"We really want to make what is happening more formal and to make it financially beneficial for grandparents," said Alisa Rubin Kurshan, executive director of Jewish Educational Planning and Continuity.
It has been tried many times before, but the organizers of a new initiative to recruit and retain top Jewish educators insist that this time their efforts will pay off.
What's changed, they say, is that a growing number of people are choosing their professions based on how rewarding they are personally rather than monetarily.
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