Sisat Igzao was a miracle baby. His twin sister was born healthy, but he wasn’t breathing when he left his mother’s womb. The doctors in Ethiopia pronounced him dead. But then his little mouth let out a struggled whimper in protest. His overjoyed parents named him Sisat, which means, “to give”; God had given their son a second chance.
Yet if you speak to Sisat, he’ll tell you that his true second lease on life began more recently — when he started selling billboards.
A bit of back story, first.