E*Trade Group

Not Content Writing Checks

03/29/2002
Editor and Publisher
Houston — If our communal organizations were to follow the Torah, in letter and spirit, they would overhaul their fund-raising strategies completely. Instead of concentrating on the “big givers,” the 10 percent of donors who contribute about 90 percent of the total dollars in Jewish federation campaigns, our pros would focus on maximum participation rather than “major gifts.”
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