A rabbi and a private equity guy walk into a Starbucks in Times Square around 8:30 p.m. on a Monday. The rabbi, sporting a dark beard and a pocket-sized Pirkei Avot (Ethics of the Fathers), orders a grande coffee with soymilk. The private equity investor grabs an iced coffee and a turkey sandwich, and pays for them both.
In Rabbi Eric Ertel’s pursuit to help Israel, it was P. Diddy who jogged his mind on how he should do it.
The rabbi, educational director at Aish NY, wasn’t quite sure how to get started in his efforts to assist the country he had lived and studied in for several years. Then he read about the rap star running the New York City Marathon last year to raise money for local educational programs.