Trip alums get free tix to ‘Soul Doctor’ in bid to pump up flagging sales.
Jewish Week Correspondent
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Birthright alums, it turns out, are just what the “Soul Doctor” ordered.
Last week, the Birthright Alumni Community announced that it will be offering free tickets to the Broadway play about the life and times of counterculture Rabbi Shlomo Carlebach — to past participants of its program, which offers a free 10-day trip to Israel for young Jews ages 18 to 26.