boutique hotels

The Boutique Boom

The move toward intimate, aesthetically minded hotels in Tel Aviv is picking up steam.

Special To The Jewish Week
11/06/2012

When it comes to trends in the Israeli hotel industry, less is more — less rooms, more authenticity, that is.

The move toward small, one-of-a-kind boutique hotels, which began in Tel Aviv a decade or so ago, is continuing apace with some of the biggest chains — boutique and otherwise — gearing up for more development.

A different kind of tourist is triggering the new development, industry sources say.

The Alma is set in a preserved 1920s building.
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